Build an actual URL map
Use the existing sitemap, analytics and exports to inventory important pages. Map each to a relevant destination rather than sending everything to the homepage. Include images, downloads, forms and internal links, and retain the map for troubleshooting.
Avoid changing everything at once
Combining a domain move with a complete content rebuild makes diagnosis harder. Plan redirects, HTTPS, canonicals and language versions. Keep the old registration and redirects active, test external old links and treat email migration separately.
Your practical checklist
- Inventory important old URLs.
- Map to relevant destinations.
- Test redirects and HTTPS.
- Keep the old domain active.
A useful question
Are rankings guaranteed to stay the same?
No. A move can have effects. Careful planning reduces avoidable errors.
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Sources & further reading
Original guide by chname.ch editorial. Archive dates organise this library; this guide was created and reviewed on . Provider and registry instructions take precedence when requirements change.